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WOW: Emily of The Good Hippie

WOW: Emily of The Good Hippie

This Women-Owned Wednesday, I chatted with Emily Rose Butler, owner of sustainable skincare and beauty brand The Good Hippie, about the story behind her brand, her advice to aspiring entrepreneurs and, obviously, her skincare routine!

BC: Tell us about The Good Hippie and your philosophy.

ERB: The Good Hippie is all about creating skincare, personal care and home care products that are made and sourced with a conscience.  We hold the skincare industry to a higher standard in regards to their ingredients and practices.  So many mainstream products include parabens, formaldehyde releasers, phenoxyethanol and even petroleum from crude oil. The Good Hippie only uses natural preservatives, plant extracts, vegan wax, essential oils and eco-friendly ingredients. Instead of using synthetics in our facial scrubs, we use blueberry seeds and white kaolin clay. It’s actual food for your skin. All of our ingredients are ethically sourced, which is really cool. And we don’t put any of the sparkly bullshit in there.

"We hold the skincare industry to a higher standard."

BC: Tell us about the story behind your brand. How did you come to be a business owner?

ERB: Growing up, I was a dancer and I struggled with an eating disorder. I was in front of a mirror constantly and had a really unhealthy relationship with my body. After I graduated college, I moved to New York City to try and make it as a dancer. Eventually I realized I was miserable and needed to make a big change. I decided to become a certified yoga teacher and everything in my life changed. I started to moving without a mirror or judgement, eating with the intention of staying strong and using products that had a conscience. I felt complete.

 "I decided to become a certified yoga teacher and everything in my life changed."

When I moved to Austin, I knew I wanted to stay in the holistic space. I started working at a massage therapy and wellness center and that’s where I met Bri, a Licensed Massage Therapist, and the original founder of The Good Hippie. At that point, the brand only consisted of the body oils that Bri had started making because the commercial lotions were causing her skin to break out. They’re full of harmful ingredients like dimethicone, parabens, Iodopropynyl butylcarbamate and formaldehyde.

I was immediately drawn to the brand and when I started using the products, I fell in love. One day, Bri confided in me that she was ready to sell the business. I looked at her and said, “If you’re selling The Good Hippie, I’m buying it.” Within a week we made it official. That’s one of my proudest moments.



BC: Your skin is gorgeous! Can you tell us about your own skincare routine?

ERB: Easy and consistent! Since I have dry skin, I use the Balance Cleansing Grains because they don’t strip my face like soap does. And the clay is so good in there too. It can almost double as a mask and it still removes oil. Afterwards I do a few drops of the Balance Facial Oil. I like to keep my face a little wet while applying the oil so it locks the moisture from the water in too. The less I mess with my skin’s natural state, the happier it is.

BC: What’s your favorite part of your job?

ERB: Helping people! Getting into the education of skincare! The skin is our largest organ and it absorbs 80% of what we put on it. This stuff matters. I love hearing a client’s story and being able to help them find answers and solutions. Self care is therapy.

BC: How do you practice self-care in your daily life?

ERB: I walk my dog every morning after my cup of coffee. I try to “eat that frog” immediately so I can stay sane and productive. It makes me feel powerful! Also, read the book Eat That Frog by Brian Tracy!

BC: Do you have any advice for aspiring entrepreneurs?

ERB: Woof. It’s scary, but so worth it. Bet on yourself, double down and just f*cking do it.

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