AAPI-Owned Brands To Support Now And Always
May is Asian American Pacific Islander Heritage Month, and the AAPI community needs your support and solidarity now more than ever. Xenophobia and hate crimes against AAPI folks have been at an all time high since the start of the pandemic. Following the tragic shooting in Atlanta, it’s clear that we *each* have a role to play in fighting violence and racism against the AAPI community.
One of the best ways to show up? Vote with your dollars and shop AAPI women-owned. Not only are you *directly* advancing AAPI entrepreneurs — you're also helping to increase equity and create generational wealth. Ahead, 4 of our favorite emerging AAPI-owned brands to support today and always!
YEAR 901 is an Austin-based jewelry brand that uses traditional metalsmithing techniques to create fun and unique shapes. Founder Benh Pham is passionate about sustainability and crafts her one-of-a-kind designs from locally sourced and recycled materials. The Boob Earrings are a best-seller and a Team RGG fav!
Founded by fashion influencer Mary Gui, Sock Candy makes quirky, whimsical socks that celebrate unconventional style. All of her socks are made with high-quality mercerized cotton and designed to be seen — ideally paired with sandals or heels for ultimate impact. We’d like a pair of each, please.
Petphoria makes luxury dog treats with a purpose. Founded by Grace Wang, Petphoria partners with the Eisenhower IKE Center to provide people living with disabilities with the opportunity to make their delicious dog treats by hand. Y’all know we love a good mission! Bonus: they make the best dog mom apparel we’ve ever seen.
Rooted in Color
Founded by Tiffany Hoang, Rooted in Color creates unique, lightweight earrings inspired by the women who have kept her rooted in her own life. Every pair is handmade in Austin, Texas by Tiffany herself. Even better? 10% of profits are donated to charitable causes. (We were already sold, but about to go buy these in bulk now.)